The World’s Largest Halal Exhibition in The MENA Region.
The Kingdom of Saudi Arabia is committed to developing the MICE industry and recognizes its importance in diversifying its economic base. This industry contributes significantly to the Gross Domestic Product and can generate huge revenues that are the fundamental engine of the national economy. The Kingdom is the economic center of the entire region, the largest regional economy and one of the G20 members, strengthening its position as a hub for business events. Therefore, the Kingdom has a strategic geographical position, depth of Arabic and Islam, Muslim tourism destinations, civilization and history, pioneering investment strength, diversified economy, new and modern facilities and hotels, It has unique features such as strong infrastructure, advanced education and technology. Simplicity of systems and processes. These elements are able to attract international exhibitions, conferences, forums and conferences, allowing the Kingdom to occupy a high position among the world's leading nations.
The Kingdom is witnessing significant growth in the MICE industry due to the Kingdom's economy and construction boom, availability of facilities, services and strong infrastructure. The Kingdom also has a strong sector to enter and invest in the conference industry. Supports overall economic development.
The Kingdom's vision 2030 for the present and the future.
The government's growing interest in diversifying the economic base.
A promising private sector on the verge of growth and development.
Promising investment potentials in the establishments of this sector.
A growing role of the private sector targeting the meeting industry.
Quality hotels in strategic locations.
Experience in hosting large numbers of visitors.
The largest country in the Gulf in terms of population and economic strength.
The highest GDP growth rate in the Gulf region and the Middle East.
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